5 Ways to Make Your Website More Mobile Friendly via Alabama Inc

Recently I sat down with Alabama Inc, a local television show filmed at the University of Alabama's Digital Media Center. The host wanted to know more about mobile friendly websites. So I thought I would share my response here too as a sneak preview of the episode!

With many people utilizing smart phones and mobile technology have you checked in to see if your company’s website passes the test? According to the 2013 Pew and Internet American Life Project, 57% of American adults use their cell phones to go online and 21% of cell phone owners say they primarily access the Internet on their phones. Mobile websites are an important part of your company’s total online plan. The following tips can help make your company’s online presence more mobile friendly.

1. Think about what your website looks like on your own smart phone

Many of your current and potential customers have cell phones that can access the Internet. When they see your billboard or outdoor advertising while traveling or even your commercial while watching TV, they may grab their smart phone instead of a computer to look up your website. Pick up your own cell phone and check out your website. What does it look like? Can you read it?

2. Make your website responsive

Websites can be responsive. A responsive website can tell when the viewer is online via desktop / laptop or a mobile phone. Many website designers and companies can convert your website to a mobile website so menus pop up and the text is much larger. Larger text helps your website visitors see your site no more trying to make the text bigger and pinching the phone. Contact your website provider to see what they can do for you.

3. Ask yourself: what is the call to action for my website?

Are you asking customers to buy something? Do you want them to volunteer? Do you want them to see your blog? Make the main call to action up front on the site in text that people can read. Make it easy to click. Even if you don’t have a responsive mobile site you can make the call to action easy to see and understand. What do you want people to know about your site? Put that up front.

4. Use “Click to Call/Email” buttons on your site

Many mobile websites have the setting where people can click a button on the main site and call your business number. Ask your website developer if this would work for your website. Having your phone number, email address, and even a map on the front page of your website where it is easily accessible gives people the opportunity to be in touch with you – which is what you want.

5. Use Social Media and Google

When people see your business name many times they will search for it on their phone with Google. Update your Google pages for your business to make sure you have a phone number and map listing. Also make your social media names easy to remember so if someone is on Facebook or Twitter they can immediately access your information that way as well. For more information on Google and mobile websites check out Google’s Multi-Screen Resources this can help you learn more about mobile site design and what you should do next to keep your online mobile presence strong.

You can see this episode of Alabama Inc, featuring many of Alabama's business owners and consultants on Alabama public television, WVUA or their YouTube channel.

#mobile #website #digital #marketing

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